Job No: 007
The role will be responsible for local competitive analysis, NPS reporting, marketing activities, and internal and external communications from an operational perspective.
The Specialist will support the Commercial Manager to drive marketplace strategic positioning of connectivity services to maximise revenues from MTN Kenya’s fixed network capacity and connectivity, as well as other assets (e.g., satellite).
The Marketing Specialist will be accountable to achieve the following objectives:
Support the Commercial Manager for the execution of the marketing plan and budget allocation activities
Operate local competitive analysis, NPS survey/customer insights & MTN Kenya brand related activities as well as various tactical marketing tasks
Concept, design, implementation & tracking of tactical activities for events
Internal & External Communications in collaboration with the Commercial Manager and in full alignment with MTN Group Marketing Manager
Provide analysis and reporting to the functional group streams on competitive analysis
Minimum 3 Year Academic Degree in (Marketing, Sales, PR, Business Administration, Commerce or Engineering)
3+ years’ experience in Marketing and or analytics within the telecommunication space, preferably in the wholesale/EBU/Digital wholesale environment
Proven track record in B2B marketing (ideally ICT) including digital marketing, research
Project Management skills and Microsoft Power BI
Fixed connectivity business experience (desired)
Understanding of the fixed connectivity market dynamics and the wholesale/EBU landscape
Excellent professional expertise and market knowledge, including good understanding of the fixed telecommunication competitive environment
Microsoft Power BI
Strong public relations and interpersonal skills to be able to function across multiple business lines
Strong networking skills to build MTN professional relationships
Strong analytical, organisational and planning skills, Microsoft Power BI and Microsoft Office
Strong customer focused approach
Effective oral and written communications and public relations as well as excellent negotiation skills to be able to function across multiple business lines
Project management skills
Ability to adapt to changing requirements of business and staff members
Qualified candidates are invited to send their applications and detailed CV, including qualifications, experience, present position and current remuneration.
The forwarding e-mail and cover letter must clearly indicate the job title on the subject line.
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