Conduct market research to find answers about consumer requirements, habits, and trends
Brainstorm and develop ideas for creative marketing campaigns and create HTML Newsletters.
Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
Liaise with external vendors to execute promotional events and campaigns
Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
Organize offline events, communicate with exhibitors as well as manage the exhibition.
Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
Undertake individual tasks of a marketing plan as assigned
Bachelor’s degree (or equivalent) in marketing, communications, or related field
Profound experience in IT industry
Exceptional communication and writing skills
Proficiency with HTML and Adobe Acrobat
Good sense in design.
Proven experience as a marketing specialist with product launches or integrated marketing campaigns
Experience in planning and leading initiatives
Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods
Demonstrable experience in marketing data analytics and tools
Solid computer skills, including MS Office, marketing software (Adobe Creative Suite and CRM), and applications (Web analytics, Google AdWords etc.)
Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired.
Well-organized and detail-oriented.
Commercial awareness partnered with a creative mind.