Key Responsibilities
Develop marketing plans that incorporate traditional and online marketing techniques to reach target audiences
Managing the implementation of marketing campaigns by creating ads, brochures, flyers, social media posts, and other promotional materials
Developing new products or services based on current trends in the industry
Analyzing competitive products or services to identify potential areas for improvement or change in order to gain market share
Coordinating publicity events such as trade shows, community events, or social gatherings where potential customers can get acquainted with the brand
Developing advertising strategies, such as print ads or commercials, that promote products or services to a specific audience
Planning strategies for making a company or product recognizable in the marketplace
Developing an effective online presence for a brand through websites, blogs, social media channels, and other online platforms
Measuring the success of marketing campaigns by analyzing sales figures, customer feedback, and any other factors that indicate whether objectives were met
Overseeing all marketing activities related to advertisement and sales promotion
Analyzing the market to identify the target audience and current market trends
Occasionally assessing [the product/service] to determine if any adjustments are needed to match customers’ demands statistics
Ensuring a positive public image and consistent media coverage of our company’s initiatives/programs/actions and objectives
Responding to media inquiries for information release
Building impactful public relations strategies that shape the public perception of our organization
Maintaining strong connections with media representatives
Key Skills & Requirements
Bachelor’s degree in a relevant field—Marketing, Public Relations, Communications, Journalism, or similar
4+ years of experience in marketing or public relations managerial roles
Outstanding analytical skills—being able to foresee challenges and come up with solutions
In-depth understanding of social media
First-class written and spoken communication
Budget management skills
Track record in Marketing, Product Development.
Excellent understanding of Strategy and Communication.
Proficient in Microsoft Office and project management software
If you are up to the challenge, possess the necessary qualification and experience; kindly send your CV only quoting the job title on the email subject to v[email protected] or [email protected]
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