Job Description

Job Purpose: He/ she will be responsible for marketing PCEA Chogoria Hospital’s product portfolio and developing strategic relationships with corporate clients.

Duties & Responsibilities.

Identify and map the target customers (corporate & non-corporate)

Plan and organize initiatives like camps, seminars and conferences to increase product promotion participation and doctors’ referrals.

Organize CMEs for promotion of the activities and services of the medical departments and specialties.

Organize outreach programs with prospective patient communities.

Assist in designing, printing brochures and marketing materials.

Tracking leads mediated through above CMEs, camps and seminars etc. to tap new corporate tie-ups, convert referrals etc.

Liaison between in-house doctors and external doctors for patients.

Compile credible data on competitors / Market Analysis.

Brand, communicate and position the Hospital as a Hospital of choice through use of branded items such as brochures, banners, flyers and advertising.

Execute effective Media relations and identify opportunities to participate in media through ensuring availability of required media content such photo coverage, developing media invites and develop media contents.

Execute a vibrant digital presence through the Hospital’s website and social media. This entails managing Face book pages, Twitter and ensuring constant posting in social media to keep it active.

Assist in the creation of social media policy and brand manuals that guide its usage and expected outcomes.

Regular marketing activities of the Hospital’s services through relevant outlets

Responsible for all internal communication at the Hospital.

Provide technical support for all communication matters, coordinate development of communication strategy and deliver communication objectives throughout the Hospital.

Provide in-house public relations and marketing for the Hospital

Ensure generation of internal newsletter/e-newsletters and other communication material to update

Cultivate strategic media visibility.

 

Minimum Qualifications 

Minimum Diploma in Marketing, Journalism or its equivalent from a recognized institution

Minimum 3 years working experience in Marketing, Media or Public Relations or a similar position. Those with Hospital experience have an added advantage.

Membership to the Marketing Society of Kenya is an added advantage

Must be a team player

Computer literate with hands on experience on internet and MS Office applications.

Must be a mature practicing Christian.

 

Required Skills & Competencies

Ability to operationalize strategy into action for the function

Business savvy & innovativeness

Excellent writing, Communication and reporting Skills

Excellent Interpersonal skills

Organizing, coordinating and planning skills

Computer literate with capability in emails, MS office and related communications tools

Time management skills

Strong decision making and problem solving skills

Creativity ad innovativeness

Conflict resolution and problem solving skills

 

N.B:

We do not charge any fee for receiving your CV or for interviewing.

Only candidates short-listed for interview will be contacted.

PCEA Chogoria Hospital is an equal opportunity employer

 

How To Apply

None

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