Marketing Associate

Date Posted: March 23, 2021, 4:40 a.m.

Job Description

Job description

As a New Markets Marketing Associate at Lipa Later, you’ll be working in our Kampala branch, in charge of the planning (with support from Management), and implementation of all the marketing strategies in Uganda and in Rwanda. The role reports to the Marketing Manager in Kenya.

Responsibilities

Overall

Assisting in planning and full implementation of Marketing strategies in Uganda and Rwanda (including the development of quarterly marketing themes and populating content frameworks).

Liaison with a graphic designer for all artwork needs.

Coordination of Marketing strategies with relevant internal teams (HQ and new markets).

Development of content for social media, newsletters, LinkedIn and website, and any other content need that may arise.

Management of the social media pages for Uganda and Rwanda.

Conducting market research to identify new opportunities within the regions.

Implementation of PR plans.

Assistance in overall reporting and analysis.

Overall website management (content, design).

Assistance on implementing outsourced media agency strategies.

Assistance in implementation of Influencer strategies.

Monitoring competitors’ marketing activities.

Advertising and Branding

Working with the designer to produce materials of visual impact and within brand guidelines.

Writing and proofreading creative copy for marketing distributions (social media, flyers, posters, banners etc.)

Involving key stakeholders for products at each stage of the campaign, and reporting results once completed.

Liaising with printers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters

Digital

Development and implementation of content strategy and frameworks

Liaising with the graphic designer for output of great quality designs and material

In charge of all social media including LinkedIn-keeping content relevant and up to date

Summarize insights and conversations to create actionable reports that lead to optimization

Create and maintain content calendars, including writing updates and post relevant content

Generating reports for digital marketing activities using data based analytics tools and also presenting this data in an easy to understand format

Public Relations

Writing articles and press releases.

Research and gather opportunities for sponsorships.

Build and maintain relationships with journalists and influencers.

Dealing with enquiries from the public, the press, and related organizations.

Organizing and attending promotional events such as press conferences, open days, exhibitions, tours and visits.

Stay up to date with PR and industry trends and best practices.

 

Qualifications

Bachelor Degree in Commerce, Marketing, Communication or Business Management from a recognized university.

Two (2) years’ working experience in Marketing

Marketing and Communication experience and knowledge of current best practices and trends.

Excellent command of written and spoken English

An understanding and is up to date with the East Aftrican Marketing culture

Content development and management skills.

Ability to work remotely

Ability to work in synergy with the designer and provide the relevant guidance.

Proficient with social media and web analytics.

Adaptable, creative and innovative.

Strong attention to detail

Strong organizational and time-management abilities.

Good oral and written communication skills.

Team oriented and capable of building and maintaining cross departmental relationships.

Good relationship management, presentation skills and networking ability.

Personal motivation and drive exhibited through commitment to working smart, continuous improvement and achievement of goals.

 

How To Apply

If interested, kindly send your CV to [email protected] with the subject line as the Job title. Be sure to include a link to your portfolio/ past work.

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