Kwara is looking for a driven, experienced growth marketer to join our Marketing Team. You will be in the driver’s seat of our growth marketing strategy, initiatives and mindset, ensuring Kwara scales across the globe.
Championing a growth mindset within the company
Identifying and validating growth channels, growing and optimizing identified channels
Responsibility for marketing KPIs and finding creative ways to reach them
Designing experiments to validate assumptions, running up to 10 experiments weekly
Scaling and automating channels to multiply reach
Planning, developing and managing online marketing campaigns for our customers
Creating SEO-optimized content across various channels social media
Data-driven decision maker
Strong understanding of SEO-optimization and data analytics
Writes authentic marketing content across websites, blog posts and social media posts
Creative with brainstorming, but diligent and accurate with the execution of ideas
Can test and analyze marketing messages over various media and iterate based on data
Has experience with project management and can estimate of timelines and budgets
Responsible for supporting the growth of lubricants within the different Lines of Business (LoBs) and channels in the OU; B2B (direct), Retail, and B2C (indirect) through implementing the appropriate marketing initiatives in line with brand and business strategy.