The job holder will be responsible for managing and servicing existing outlets while prospecting and developing new accounts with a focus on building long term customer relationships and increasing sales revenue in the HORECA Segment.
Area 1: 4 A’s Execution in HORECAS
Achieve product availability targets for the assigned outlets through identifying and negotiating listings and targets for strategic focus brands to drive and maintain numeric distribution by brand category.
Enhance product accessibility through identifying and negotiating SOVI (Forward Share Inventory and limit Out of Stocks) and achieving cold and ambient space targets by channel and brand category.
Promote product affordability on price by ensuring adherence to Recommended Retail Price (RPP) guidelines per strategic focus brand by channel and outlet type.
Identify, negotiate, plan and execute activation opportunities such as promotions and tastings with customer in line with the territory sales plan.
Area 2: Sales Revenue Growth in HORECAS
Conduct client visits for existing and potential outlets in order to achieve the given sales targets and ensure sustained business growth.
Achieve required customer visit hit rate; call effectiveness and minimum order quantities and/ or values in order to drive sales in volume and value.
Pro-actively manage the cash and credit resources of the customer to drive growth of KWAL brands in terms of volume and value.
Monitor and manage company assets such as fridges, vehicles within the KWAL policies and procedures to ensure optimal use.
Receive, follow up and resolve all customer queries and complaints in collaboration with the customer service team in an efficient manner.
Prepare and submit accurate and timely reports to the territory manager to facilitate proper planning.
Identify Potential New Accounts and open the accounts directly with Kwal to grow business and Drive Volumes.
Area 3: Debt Management
Ensure Account payment and Reconciliations are done on Time to avoid supply inconsistencies.
Ensure HORECAs Accounts operates within the stated credit limits.
Area 4: Relationship Management.
Build, manage and maintain good strong long term customer Relationship with Kenya Wines Agencies and the key partners.
Ensure Timely address of Customers queries.
Ensuring Immediate Customer Feedback.
Bachelor degree in business a business related course.
Membership in a professional body would be an added advantage.
A minimum of 3 years’ experience in retail and experience with HORECAS preferably in a beverage environment.
Our business is growing rapidly, and with more than100,000 customers in Kenya, we are looking for an enthusiastic and customer obsessed Field Marketing Manager to join our growing team of driven professionals. We are looking for doers who are ready to roll up their sleeves and with their hard work and dedication create the impact needed in our communities.
As a strategic sales executive for Ilara Health you will be responsible for creating and maintaining large accounts and identifying and building relationships with Key Opinion Leaders within the healthcare space across Kenya with the purpose of generating strategic growth for the business.