Ensure the territory achieves given sales targets (Volume and Value) through hands on management of given accounts or territory in line with the sales and distribution plans.
Developing competitive market penetration strategies
Developing strategic partnerships including Distributors, Depots and Outlet partnerships to support the scaling of the business.
Contributing to the strategy process to take the business to new territories
Regularly oversee the Territory Sales Representative visits to outlets to ensure that the 4As (Availability, Accessibility, Affordability and Activation) are being applied and address any skills gaps.
Target setting to include all parameters /KPIs for each revenue stream: Business segment, regional goals and key accounts including Distributors and Depots
Ensure all team members have a signed performance contracts as per company policies.
Be the primary contact person for client management to ensure world class service delivery as of company Beverages to market.
Drive high level of collaboration with other organizational leaders and associates to maintain cross-functional cooperation and synergy, that drive achievement of company goals.
Exercise prudent cost management to maintain business expenses within approved budge
Ensure timely delivery of accurate reports to CEO, as per stipulated templates, dashboards, formats and on time
Proposing innovative Brand activation initiatives for sales and market increase
Bachelors/Masters degree in a business related field.
A minimum of 10 years in sales and distribution within the FMCG Industry.
Working knowledge in the respective area will be an added advantage.
Practical experience in use of MS packages and ERP systems.
Willingness and ability to travel and work extensively in Kenya.
Strong understanding of customer and market dynamics and requirements.
Self-driven and self-motivated.
Must be honest and reliable.
Must be aggressive with good networking skills.
Flexibility to adapt to change in priorities.