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Job Description

Duties & Responsibilities 

Provide thought leadership to the organization on Digital and social media marketing strategy  

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns 

Design, build and maintain our digital and social media presence 

Manage and optimize our digital and social media real estate 

Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 

Identify trends and insights, and optimize spend and performance based on the insights 

Brainstorm new and creative growth strategies 

Plan, execute, and measure experiments and conversion tests 

Collaborate with internal teams to create landing pages and optimize the user experience 

Collaborate with in-country teams to support sales efforts with localized tactical digital and social media campaigns. 

Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints 

Instrument conversion points and optimize user funnels 

Collaborate and manage any vendor partners 

Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate. 

Skills & Experience 

BS/MS degree in marketing or a related field 

Proven working experience in digital marketing 

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns 

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate 

Excellent writing and communication skills are required for this role 

Knowledge and experience in content development and marketing will be an added advantage 

Experience in optimizing landing pages and user funnels 

Solid knowledge of website analytics tools (e.g., Google Analytics) 

Experience in setting up and optimizing Google AdWords campaigns 

Working knowledge of HTML, CSS, and JavaScript development and constraints 

Strong analytical skills and data-driven thinking 

Up to date with the latest trends and best practices in online marketing and measurement 

KPIs 

Web Traffic Sources 

Leads 

Website and Social media Page Views 

Website and social media page engagement 

Cost per Lead 

Returning Visitors 

Consumer perception & Sentiment 

Conversion Rate 

Goal Completion Rate 

Click-Through Rate 

Customer Acquisition Cost 

Customer Lifetime Value

How To Apply

Interested and qualified candidates should make their applications to BURN via the link Careers at BURN Manufacturing.

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