CVM Analyst – Financial Services

Date Posted: Feb. 2, 2023, 6:28 a.m.

Safaricom Kenya

Job Description


Reporting to the CVM Manager - Financial Services, the role will be responsible for developing, implementing & optimizing the reporting framework that will drive the insights needed to improve performance and growth of Safaricom’s Financial Service’s Cluster. You will work in a squad focused on driving CVM performance increase by utilizing advanced analytics and statistics methods and modern tools like Qlik Sense, Adobe Analytics and Oracle.


Lead in the development of daily, weekly and monthly Customer Value Management dashboards reports.

Calculate various CVM related KPIs and interpret results and derive actions / facilitate decision making.

Design and lead Financial Services’ Customer Segmentation, Targeting and Profiling program (Segments, Best Buy Products, Propensity).

Manage and ensure proper data analysis, monitoring and reporting of dormancy of the Financial Services Customers both at overall level and product level.

Forecast and measure the impact of Financial Services ATL and BTL Campaigns, Insights and recommendations for improvement.

Monitor statistical models to identify Subscribers propensity to buy and propensity to churn.

Provide in-depth and regular analysis of CVM initiatives and campaigns

Present the recommendations to senior stakeholders in a clear and concise manner, both in verbal and written formats.

Collaborate with the GTM Squad (Growth Managers), Mini App Squad and other Commercial Squads to improve the digital channel performance and growth.


Bachelor’s Degree in either Computer Science, Business Information Technology, statistical/analytical sciences or in a relevant field

3+ years of experience in Statistics/Analytics.

Expert level skillset in SQL, Data Science Models is required.

Analytical Mind-set

Story telling/ Connect the dots

Advance Data Wrangling/Visualization skills

Presentation skills

Innovative and creative.

Strong interpersonal and people skills.

High flair for numbers is a must

Last Date to Apply: Feb 8, 2023

How To Apply

Interested and qualified candidates should make their applications through Safaricom's portal Safaricom Careers

Apply for this Job Now

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