Wholesale Manager

Date Posted: Nov. 18, 2022, 5:29 a.m.

Corporate Staffing Services

Job Description

Key Responsibilities:

  • Manage, plan and coordinate the wholesale officers and logistics officer for sales, distribution and route planning.
  • Manage direct reportees in line with company performance management policy and procedures.
  • Ensure we sell to end retailers and end consumers and issue detailed analysis of the performance of each route in terms of sales, gross profit and costs after every trip. Profitability reporting per truck
  • Responsible for providing a monthly and yearly sales and distribution plan and making revisions and providing updates to the plan in line with the business goals / targets.
  • Identify opportunities for growth and introduce new sales channels, establishing sales plans to achieve better overall performance and also increase sales and profits.
  • Project expected sales volumes and profit versus current performance to put in place emergency mitigation plans to still achieve the same target.
  • Regular market analysis (price, brand, market, competition) to ensure the business adapts its market dynamics in time.
  • Ensure product supply chain processes and standards are followed and conducted optimally.
  • Liaise with strategy and business development functions to establish direct market development and sales distribution pipelines in order to build the company’s footprint e.g. sign up key retailers and distributors.
  • Optimize on marketing to sales lead management. 
  • Ensure all sales cash are banked and all stocks balance as per the system stocks per wholesale officer per each return trip.
  • Monitor stock movement from suppliers to different channels including trucks and shops.
  • Evaluate and analyze types of customers who shop at the wholesale, basket value, the occasion they shop for, the brand they prefer, price consciousness, packing size preferred etc.
  • Ensure to concentrate on fast moving stock and to limit the number of slow moving SKUs to ensure the company runs on lean processes and costs. 
  • Ensure implementation of FIFO policy and minimize damages and expiries of goods. 
  • Be responsible for return management.
  • Fleet management and planning e.g. weight, routing, fuel, truck hire, staff, service providers among others
  • Drive analytics based reporting on all metrics e.g. product margins, customers numbers , route , truck profitability.
  • Customer reward programme and standard discount policy among others

Key Qualifications:

  • Must have a bachelor’s degree in business marketing, sales and any business related field
  • Must have at least 3 years working experience in sales and distribution in the FMCG industry.
  • Must have lead or supervised a team
  • Business relationship skills and multi-cultural understanding
  • Business acumen and sound understanding of best performing practices in the industry
  • Very good understanding of distribution delivery platforms 
  • Knowledge of the dynamics of consumer and business sectors across different markets.
  • Able to influence sales from distributors, mini supermarkets, retailers and other customers
  • Inventory management skills
  • Cash management skills
  • Highly motivated and ability to travel and work in remote areas with rough and tough terrains
  • Excellent communication skills both verbal and written skills
  • Well organized and great time management
  • Able to work in a fast-paced environment
  • Male candidates encouraged to apply

How To Apply

If you are up to the challenge, possess the necessary qualification and experience; kindly send your CV only quoting the job title on the email subject to [email protected] or [email protected]

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