Sales and Distribution Manager

Date Posted: March 27, 2022, 8:58 a.m.

Corporate Staffing Services

Job Description

Job title : Sales and Distribution Manager,

Reporting to : Direct: General Manager,

Job Purpose

To ensure execution of the company’s marketing, sales and distribution strategy.  Grow business volumes at optimum margins.


Key Responsibilities With Detailed Description:


Oversee all sales and distribution operative functions and provide leadership towards the accomplishment of the set objectives for the department.

Forecast (monthly, quarterly and annual) and implement the company annual Net Sales Value (NSV) plan for Beer and Spirits, and RTD categories.

Lead the business wide sales team members to achieve sales targets and perform research to identify new potential customers and new market opportunities.

Establish productive and professional relationships with key personnel in customer accounts and negotiate and close agreements with large customers

Monitor and analyze performance metrics and suggest improvements

Prepare monthly, quarterly and annual sales forecasts and submit to the leadership team for review and approval.

Provide timely and effective solutions aligned with clients’ needs.

Liaise with Sales and Marketing department to ensure brand consistency and stay up-to-date with new product launches.

Develop and maintain relationships with Stakeholders (EABL, Trade (wholesale, Retail and Key accounts outlets) and employees.

Develop a talent pipeline for middle level management in line with future business needs and plan and execute a comprehensive succession plan for the role.

Analyze and communicate competitor activities and evaluate market trends and behavior to be able to counteract any anticipated changes.

Full compliance with the Performance Agreement as will be issued by the business.

Any other duties as may be issued by the business as required.

Develop and implement effective sales strategies in line with the business strategy.


Job Specifications

Required Qualifications and experience

Bachelor’s degree in Sales & Marketing or any related business degree.

5 Years’ experience in sales and marketing preferably in the FMCG industry.

Good commercial and business understanding

Proficient in computing – Microsoft Office programme (Word, Excel, Project Scheduler, PowerPoint) internet, email 

Working Knowledge of Fuels Inventory systems.


Candidates Specifications

Results oriented


Interpersonal Relations



Team leader / Player

Street wise



How To Apply

Qualified candidates who meet the above requirements should submit their applications with email subject (Sales and Distribution Manager) to  [email protected] by 29th March 2022. 


How To Apply

If you are up to the challenge, possess the necessary qualification and experience; kindly send your CV only quoting the job title on the email subject to [email protected] or [email protected]

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