OVERALL PURPOSE OF THE JOB
Responsible for writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram. Optimizing social media posts (language, tone and message) based on our target audience’s behaviors
Key Accountabilities
Apply advertising techniques to boost brand awareness through leveraging new monetization efforts around digital
Create and publish original, informative and appealing high quality content for the Groups’ website and Social Media pages
Track and report on social media insights (traffic, engagement, shares, conversion rates)
Optimize social media posts (language, tone, message) based on our target audience’s behaviors
Monitor SEO and user engagement and suggest content optimization
Stay up-to-date with new digital technologies and social media best practices
PERSON SPECIFICATIONS
Academic and Professional Qualifications
Bachelor’s Degree or Diploma in Business Communication or a related field from a recognized institution
Experience
2+ years relevant work experience in a similar field
SKILLS AND OTHER ATTRIBUTES
Hands on experience using social media for brand awareness
Excellent multitasking skills
Strong presentation, written and verbal communication skills
Strong analytical, negotiation and problem-solving skills
Passionate, positive attitude, ambitious, self-driven, organized, decisive and assertive
Interested and qualified candidates should make their applications via Standard Group's application portal using the link https://www.standardmedia.co.ke/recruitment/
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