Social Media Strategist

Date Posted: April 23, 2021, 6:25 a.m.

Job Description


Responsible for writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram. Optimizing social media posts (language, tone and message) based on our target audience’s behaviors


Key Accountabilities

Apply advertising techniques to boost brand awareness through leveraging new monetization efforts around digital

Create and publish original, informative and appealing high quality content for the Groups’ website and Social Media pages

Track and report on social media insights (traffic, engagement, shares, conversion rates)

Optimize social media posts (language, tone, message) based on our target audience’s behaviors

Monitor SEO and user engagement and suggest content optimization

Stay up-to-date with new digital technologies and social media best practices



Academic and Professional Qualifications

Bachelor’s Degree or Diploma in Business Communication or a related field from a recognized institution



2+ years relevant work experience in a similar field



Hands on experience using social media for brand awareness

Excellent multitasking skills

Strong presentation, written and verbal communication skills

Strong analytical, negotiation and problem-solving skills

Passionate, positive attitude, ambitious, self-driven, organized, decisive and assertive


How To Apply

Interested and qualified candidates should make their applications via Standard Group's application portal using the link

Apply for this Job Now

Related Jobs

Digital Media Officer

Reporting to the Head of Communications, the ideal candidate will be responsible for developing and implementing the Kenya Airways Digital Media strategy in order to increase our online presence, improve our corporate image, and engage more proactively with our online audience.

media & social_media Nairobi, Kenya Jul/25/2021

Graduate Recruitment (Media Lab)

Nation Media Group PLC is committed to empowering Africa through independent journalism set on key values that enable us to provide highly desirable and engaging content that fits into people’s world. We are keen to identify curious, knowledgeable, and digitally-savvy recent university graduates to join this journey.

media & social_media Nairobi, Kenya Jun/22/2021

Broadcast Assistant

Family TV is the East and Central Africa’s largest Christian television broadcaster and Kenya's most watched faith channel

media & social_media Nairobi, Kenya Jun/14/2021

Camera Person

Family TV is the East and Central Africa’s largest Christian television broadcaster and Kenya's most watched faith channel. Family TV offers 24 hours of faith and inspirational programming that appeal to people in a wide variety of denominations.

media & social_media Nairobi, Kenya Jun/14/2021