Social Media Strategist

Date Posted: April 23, 2021, 6:25 a.m.

Job Description

OVERALL PURPOSE OF THE JOB

Responsible for writing, editing and publishing engaging content for various social networks, including Facebook, Twitter and Instagram. Optimizing social media posts (language, tone and message) based on our target audience’s behaviors

 

Key Accountabilities

Apply advertising techniques to boost brand awareness through leveraging new monetization efforts around digital

Create and publish original, informative and appealing high quality content for the Groups’ website and Social Media pages

Track and report on social media insights (traffic, engagement, shares, conversion rates)

Optimize social media posts (language, tone, message) based on our target audience’s behaviors

Monitor SEO and user engagement and suggest content optimization

Stay up-to-date with new digital technologies and social media best practices

 

PERSON SPECIFICATIONS

Academic and Professional Qualifications

Bachelor’s Degree or Diploma in Business Communication or a related field from a recognized institution

 

Experience

2+ years relevant work experience in a similar field

 

SKILLS AND OTHER ATTRIBUTES

Hands on experience using social media for brand awareness

Excellent multitasking skills

Strong presentation, written and verbal communication skills

Strong analytical, negotiation and problem-solving skills

Passionate, positive attitude, ambitious, self-driven, organized, decisive and assertive

 

How To Apply

Interested and qualified candidates should make their applications via Standard Group's application portal using the link https://www.standardmedia.co.ke/recruitment/

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