The role will include the following:-
Execute plans that shall grow and maintain the Brand Equity for the various platforms within the group.
Design overall long-term and short-term Brand Strategy and Brand Plans for approval and execution.
Be the critical link between the brand trade activities and internal organization planning processes and communication.
Cross-functional internal coordination on matters of brand management
Key custodian of all brand communication.
Manages and executes internal cross-promotional activities across Radio, Television, and Digital.
Establishes and executes strategic partnerships with other organizations in the Public and Private sector for the purpose of building on the RMS Brands’ Equity.
Economic management of agreed brand budgets for the year.
In coordination with the Station Heads, Develop and Implement Trade Marketing Activities for Radio as well as television
Implements systems and processes to monitor brand performance
Skills and Personal Attributes
Very good planner
Ability to make quick decisions
Commercially minded and an Intelligent risk taker
High levels of integrity
Influential without authority
Broad business thinker
Strong interpersonal skills
Must have excellent communication & writing skills
Must have strong analytical skills
Understand Media Laws & Media Ethics
Must be self-driven, assertive, punctual & organized
Must be a team player, dynamic & able to work under demanding circumstances
Demonstrated professional approach and appearance including enthusiasm, drive, commitment, honesty, trust, and loyalty
Keep abreast of evolving trends through continuing professional education in the area of digital platforms
Academic and Professional Experience
University Graduate in Communication, Media, Public Relations or a related field from a recognized University
Demonstrated knowledge and capacity in matters brand.
Two years’ experience working in the areas of journalism, marketing, sales, or public relations, in a media house.