Marketing Executive - Brand Coordination

Date Posted: May 29, 2022, 10:14 a.m.

Job Description

The role will include the following:-

Execute plans that shall grow and maintain the Brand Equity for the various platforms within the group.

Design overall long-term and short-term Brand Strategy and Brand Plans for approval and execution.

Be the critical link between the brand trade activities and internal organization planning processes and communication.

Cross-functional internal coordination on matters of brand management

Key custodian of all brand communication.

Manages and executes internal cross-promotional activities across Radio, Television, and Digital.

Establishes and executes strategic partnerships with other organizations in the Public and Private sector for the purpose of building on the RMS Brands’ Equity.

Economic management of agreed brand budgets for the year.

In coordination with the Station Heads, Develop and Implement Trade Marketing Activities for Radio as well as television

Implements systems and processes to monitor brand performance

 

Skills and Personal Attributes

Very good planner

Ability to make quick decisions

Commercially minded and an Intelligent risk taker

High levels of integrity

Influential without authority

Broad business thinker

Strong interpersonal skills

Must have excellent communication & writing skills

Must have strong analytical skills

Understand Media Laws & Media Ethics

Must be self-driven, assertive, punctual & organized

Must be a team player, dynamic & able to work under demanding circumstances

Demonstrated professional approach and appearance including enthusiasm, drive, commitment, honesty, trust, and loyalty

Keep abreast of evolving trends through continuing professional education in the area of digital platforms

 

Academic and Professional Experience

University Graduate in Communication, Media, Public Relations or a related field from a recognized University

Demonstrated knowledge and capacity in matters brand.

Two years’ experience working in the areas of journalism, marketing, sales, or public relations, in a media house.

 

How To Apply

If you qualify, please send your application and resume to [email protected] and quote ref number as the email header.

 

Address application to: THE RECRUITMENT TEAM

ROYAL MEDIA SERVICES

PO BOX 7468-00300

NAIROBI

Only shortlisted candidates will be contacted.

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