Digital Research Analyst

Date Posted: May 29, 2022, 10:36 a.m.

Job Description

Royal Media Services Limited is recruiting for the position of Digital Research Analyst. We are looking for an experienced and passionate digital marketing analyst to support our functions and brands across the group. Reporting to the Marketing Director, your responsibilities will include closely monitoring and tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, monitoring client campaigns online, developing required reports and communicating with clients to help them better understand our brands’ audiences and performance.

 

The jobholder’s role will further include the following:

Collecting and analyzing customer, marketing, and web behavioral data.

Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.

Using data and numbers to respond to client questions on our Reach and Target Audiences across our Platforms.

Identifying Revenue Opportunities, supported by data.

Developing and presenting learnings from your analyses, including actionable insights and recommendations.

Developing and recommending digital campaigns and web measurement strategies.

Creating dashboards, data visualizations, and campaign and website performance reports.

Monitoring and analyzing digital media and marketing trends and regularly sharing the same.

Communicating and presenting to colleagues, senior managers, and clients on various digital trends and opportunities for the brands.

 

Academic and professional Experience

Bachelors degree in marketing/data analysis or a related field. A diploma in data analysis/marketing will be an added advantage for those with a different degree certification.

Experience with analytical and reporting tools, including Google Analytics, and Data Studio.

Deep knowledge of digital marketing across social, display, and programmatic platforms.

Strong analytical and strategic thinking skills.

Ability to make data-driven decisions.

Excellent interpersonal and collaboration skills.

Strong communication and presentation skills.

 

How To Apply

If you qualify, please send your application and resume to [email protected] and quote ref number as the email header.

 

Address application to: THE RECRUITMENT TEAM

ROYAL MEDIA SERVICES

PO BOX 7468-00300

NAIROBI

Only shortlisted candidates will be contacted.

Apply for this Job Now

Related Jobs

Digital Video Producer

Royal Media Services Limited is recruiting for the Digital Video Producer position. We are looking for a trained creative Digital Video Producer with great creative, production, and organizational skills. The job holder is expected to be highly creative, digitally savvy, passionate about the online space, and bearing great attention to detail. He/she must possess a clear understanding of the overall content production process.

media & social_media Nairobi, Kenya May/29/2022

Marketing Executive - Brand Coordination

Royal Media Services Limited is seeking to recruit a highly qualified person for the Marketing Executive- Brand Coordination position. The job- holder will be responsible for the overall role of brand building and development for the products and platforms within the organization. Reporting to the Marketing Director, he/she will execute the entire Royal Media Services brand plans and will also be responsible for the creation of demand for the Royal Media corporate as a whole, while maintaining the independence of the various product brands on Radio and Television and Digital.

media & social_media Nairobi, Kenya May/29/2022

Social Media Officer-Marketing

Royal Media Services Limited is seeking to recruit a highly qualified person for the above position. Reporting to the Marketing Director, the job holder will be responsible for the creation of wholesome, appealing, and exciting content across the RMS brands’ social media pages, for the purpose of creating demand for the said brands, within our online target audience. He/she will promote all online & traditional platforms in a bid to grow the market share & maximize revenue.

media & social_media Nairobi, Kenya May/29/2022

Transmission Controller

Royal Media Services Limited is recruiting for the Transmission Controller position. We are looking for an experienced Transmission controller to support our Digital Function. Your responsibilities will include ensuring accurate, effective, and smooth management and running of all transmission on Royal Media Services Online Livestream channels.

media & social_media Nairobi, Kenya May/29/2022