Marketing Business Partner

Date Posted: Aug. 17, 2021, 5:20 p.m.

Job Description

Job Description

Reporting to the Head of Marketing, this role offers a unique opportunity to act as a truly focused Business Partner to the BUs, sitting within the marketing department. The successful candidate will deliver insightful analysis to answer key business questions that directly influence and deliver the businesses short- and long-term marketing strategy.

Manage the Agency distribution network to achieve the individual business unit revenue targets.

Business Support

Develop marketing strategies for the business in respect to BU yearly respective business plans.

Developing & executing marketing campaigns (ATL & BTL) in support of BU objectives

Supporting sales and lead generation activities

Working closely with various teams in enhancing the marketing strategies developed. These include but are not limited to communications, PR, digital, PR, responsible business and brand management.

Monitor adherence to controls within the organization especially in risk monitoring & management as well as expense management. 

Enable the attainment of synergies across the various units through the development of activities that have cross-function application and adaptation to enable achievement of Integrated Financial Services.


Management of the Sales force

Ensure that set business targets are met through agency distribution.

Ensure that the sales team meet the key parameters of activity, production and persistency.

Recruit suitable sales agents that match the sales profile of the company, train and develop them and ensure that they are motivated to meet their targets.

Supervise Unit Managers to ensure that they meet their targets.

Ensure that the company products are presented correctly to prevent mis-selling.

Develop sustainable reward systems to motivate agents and other producers.

Develop marketing strategies in order to increase market share.

Provide leadership to the Sales force.

Support product development initiatives.


Market Strategy

Directly partner the marketing team at all levels to support the development of appropriate marketing strategies.

Support both financially and analytically towards their goals and priorities of the business.

Work with the marketing leadership team to build financial business cases to support large scale investment.

Continually challenge current thinking and make recommendations on how to optimise business opportunities and minimise risk/cost to the business.

Evaluate and report actual versus planned outcomes of marketing strategies and plans.

Manage the budgeting and forecasting process for the department and for individual campaigns.


Required Experience

5-8 years hands on marketing experience

Strong leadership capabilities

Minimum 2 year work experience in a similar partner marketing function beyond field and digital marketing

Prior experience in business partnering with sales, marketing, or insurance/financial industry.


Educational Requirement

Bachelor’s degree in Business or related field

Professional qualifications in Marketing


Technical Skills:

Customer centricity

Excellent MS Excel and financial modelling skills

Strong communication skills, able to accurately and effectively communicate with peers and leaders in other groups both verbally and in writing.

Strong analytical, problem-solving and logical reasoning skills


Generic Competencies:

Relevant product and industry knowledge

Strong technical business, sales, marketing or operations skills;

Stakeholder management

Change management

Outstanding analytical skills, strong experience interpreting test results & drawing conclusions

Developing Self/Others

Culture sensitivity on Diversity, Equity and Inclusion



Bachelors Degree (B): Business (Required)

How To Apply

Interested and qualified candidates should submit their applications to Old Mutual via their career portal using the link Old Mutual Careers

Apply for this Job Now

Related Jobs

Customer Service Officer - Mombasa

The incumbent will be responsible for enforcing underwriting controls in the branch including on-barding, certificates, booking of business, documentation, Implementing underwriting guidelines, processes and procedures to ensure quality underwriting and business, ensuring profitability of the branch through quality control and on-boarding, ensuring quality documentation, timely turn around and maintaining excellent customer service and retention support.

banking & insurance Nairobi, Kenya Mar/31/2022

Senior Supervisor Business Development – Corporate Public

The job holder will be responsible for meeting production targets, both new and renewal by generating new and maintaining business from all channels in all the regions.

banking & insurance Nairobi, Kenya Mar/19/2022

Business Development Officer-Health

This position is responsible for meeting healthcare business corporate production target, both new and renewal by generating business directly and from intermediaries and supporting the section with the required documentation

banking & insurance Nairobi, Kenya Mar/19/2022

Branch Manager

JOB PURPOSE Ensuring overall Branch Management, Staff Management, Business Growth and Development and Operational Excellence. This role also develops and implements business strategies to deliver performance and growth targets as well as maintain good business environment.

banking & insurance Nairobi, Kenya Feb/28/2022