To provide excellent customer experience, deliver exceptional branch business growth and profitability. To observe compliance & control requirements, keeping high level of bank standards. The position is on contract terms – 2 Year Fixed term contract.
Business Growth – 60%
Understand and implement business strategic initiatives for the branch aimed at increasing new business and wallet share from existing customers.
Have a clear understanding of all Retail and Business Banking products that could satisfy customer needs.
Manage portfolio risks in line with banks portfolio appetite.
Collaborate in the development and implementation of sales initiatives with other business functions i.e. Direct sales team, Asset Finance, CIB, Bancassurance to maximize on cross-selling and better customer profiling opportunities.
In conjunction with the branch manager, Industry heads, products, conduct product review and development through constant feedback from the market.
Continuously conduct market intelligence to identify new markets, customer trends, new government / directives and changes in policy by regulators.
Contribute in the development of branch sales strategy.
Plan and co-ordinate any marketing approaches for new business and actively develop existing relationships.
Actively seek to grow own portfolio and cross sell to ensure delivery of set Targets.
Appraise and promptly address customer issues /complaints escalating as necessary to ensure timely resolution as per the set standards.
Ensure quality sales and new to bank accounts within your portfolio are promptly funded at customer onboarding.
Continuously monitor own performance against targets agreed on a daily basis for new and existing clients. Initiate appropriate action plans to address any shortfalls in performance.
Operationalize campaigns as required with the Branch Manager and the business.
Ensure excellent customer experience at all times
Drive business targets through strict TAT observance and high level service delivery standards.
Should not advise an existing customer to open a similar account in their respective Branches with a view of moving funds between the accounts.
Should not close an existing account in your Branch/domiciled in another Branch with a view of re-opening a similar account.
Accounts re-streaming should be carried out in line with the Banks policy.
Together with BM, create ownership of the branch performance targets. Agree branch execution plans/strategies and ensure they are aligned to the Banks overall strategy- Growth, Transformation and Returns.
Internal Controls & Risk Management – 10%
Ensure that the Absa bank’s policies and procedures are adhered to at all times when handling different products.
Ensure adherence to all KYC & AML Processes with regards to new and existing business and that proper documentation is in place.
Ensure compliance with Operations Risk requirements to avoid losses arising from operational lapses.
Manage costs within your area of operation.
Effectively carry out branch snap checks as assigned by the assistant branch manager.
Ensure new business is properly booked and all income due to the Bank in terms of charges, commissions, fees are collected as per current tariff.
Accurate customer information is captured in the core banking system.
Customer Experience – 20%
Ensure excellent customer experience is maintained at all times.
Ensure set TAT in account onboarding and loan processing is achieved at all times.
Appraise and promptly act on customer issues /complaints escalating as necessary to ensure timely resolution.
Ensure set TAT on response to customer queries on phone, email or by letters is strictly adhered to.
Ensure customer data is up to date at all times
Ensure branch NPS score are maintained as per the set standards
In conjunction with the Branch Manager, co-ordinate branch initiatives aimed at gathering feedback from customers on service standards and advise leadership for improvements
Monitor service to ensure customers are served within acceptable waiting time having a work plan for both peak and off peak periods.
Capacity Building & People Management – 10%
In conjunction with the Branch Manager, Assistant Branch Manager and other branch colleagues create a conducive work environment, team work and effective succession opportunities to ensure maximum productivity.
Ensure the assigned e-learning and internal training activities for self and direct reports undertaken within set timelines.
Determine and manage Training Needs Analysis and own succession planning.
Manage your own leave by working closely with your Line Manager
Key stakeholders that the position holder will need to liaise/work with to be successful in this role:-
Internal & External
All branch staff
All other Departments
Other bank staff (Internal customers
Other Local banks
Customers (Internal & External)
Kenya Bankers Association
Kenya Revenue Authority
Decisions the position holder is empowered to make:
Verification of KYC Documents /identification.
Work Cycle and Impact:
Submission of daily performance reports to the branch manager.
Review of unfunded accounts within portfolio.
Review and recovery of delinquency accounts.
Ideal Job Competencies
Technology Skills – Knowledge of computerized banking applications and spreadsheets
Conceptual and Analytical Skills – Ability to quickly grasp and understand systems and keen to details
Risk Management – Ability to anticipate and mitigate risk by implementing appropriate risk management policies for the bank
Compliance and Regulatory Framework – Top nick understanding of the regulatory issues, reporting and operational requirement as provided by CBK, KBA, KRA etc
Basic credit skills – Good knowledge of personal and business credit underwriting and portfolio management
Audit Standards and Legislation – Good knowledge of International Accounting and Audit Standards, and Legislation
Knowledge of Banking and Business Operations – Well rounded knowledge of all the Banks products, operations and processed and excellent knowledge of bank policies and procedures to consistently achieve the required compliance standard.
Behavioral and Cognitive competencies
Results and achievement oriented – Strives to achieve results, enjoys measuring others, being measured and being judged on performance standards and those of others he/she leads to optimize employee productivity. Ability to effectively plan and monitor the branch performance using defined system and processes
Leadership and management skills – Ability to strive for growth through performance, nurture and grow talent for self. Capability to mentor and manage changes. Self-empowerment to enable development of open communication. Teamwork and trust that are needed to support performance and customer service oriented culture
Communication and interpersonal skills – Well-developed oral and report-writing skill, ability to work with others. Effectively communicate with and manage customer expectations (Internal/external), and other stakeholders who impact on performance.
Negotiation and Selling skills – Must be a good negotiator, particularly in changing behavior and work practices but always win/win. Negotiate with customers on product offering to grow customer numbers/value and product uptake
Human Resource Management skills – Basic leadership skills, team building and ability to train, develop, lead and work with highly motivated teams
Personal ethics – Must be honest, fair, just but firm with self, and of high integrity
Relationship management – Managing client relationships so as to ensure excellent customer experience leading to value add to the customer and increase in the Banks share of wallet
Conscious of bank’s reputation – Protect and enhance the banks reputation
Further Education and Training Certificate (FETC): Business, Commerce and Management Studies (Required)