Reporting to the Head of Brand and Marketing Communications, this role shall be responsible for overseeing the creation, production and publication of engaging brand and marketing content for deployment across the variety of platforms. The successful applicant will oversee the consistent production and distribution of content that will drive awareness, inform, inspire and educate internal and external stakeholders, generate positive engagement, and reposition the brand in line with the Brand Purpose. Ultimately, the successful candidate will; • Elevate our content strategy and make us the thought leader on rich content. • Consistently produce high-quality content that resonates with our core audience personas and help us reach our business goals through the brand and marketing opportunities presented by the myriad of products and services.
Research, develop and implement internal and external content strategies to build brand awareness, educates both internal and external audiences about KCB products and services and increases overall brand visibility.
Establish guidelines and manage content production aligned with the brand and Bank’s products and services. To achieve this, work with internal and external collaborators and creative resources to deliver content assets.
Understand the organizations brand to ensure the content tone and style amplifies the Brand Promise and creates a cohesive and well-rounded brand image that can be adapted to different audiences.
Exceptional writing, storytelling and content creation skills is a big requirement to drive inspirational engagement.
Overseeing the editing and perfection of content to ensure it is ready for publication across communication platforms is a key requirement.
Ensure brand voice consistency across all content assets.
Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results in collaboration with the business functions.
Audit all communication touch points and continuously improve the content.
Responsible for keeping teams supplied with any information or stimulus about the brand or market that may be useful in the content development process.
Support the Head of Brand & Marketing Communications to control the content development process - central filing, invoices, timing plans, deadlines, stakeholder meetings and internal meetings etc.
For the above position, the successful applicant should have the following:
Bachelor’s degree in information technology, Marketing, Journalism, Communications, Business, or a related discipline from a recognized university.
At least 4 years' experience in Marketing.
At least 3 years' experience in content management systems, content management and communications.